Building upon a previous photography project, we brought movement into the scene, selecting locations that emphasised harsh contrasts and repeating patterns. These backdrops were perfect for enhancing the gritty, low-key vibe through bold colour grading.

Innovative techniques like slow shutter effects, camera whipping, and burn assets were employed to elevate each shot and seamlessly transition between scenes.
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‍This content was created independently and is not part of a formal partnership with Nike. It does not constitute a paid endorsement.